HOW TO BUILD YOUR ONLINE PRESENCE AS A NEW BUSINESS OWNER
Your personal brand is how the world sees you. Once your audience recognises you to be the go-to person in your niche and identify you as an expert, you are on your way to building your personal brand. Personal branding is how people remember you and how you present yourself online and offline to potential customers and clients. Your personal brand builds up your business! Now, I am going to talk about how to get there when you are just starting as a new business owner.
How to create your personal brand
There are many ways you can create a personal brand for yourself. In order to that, you need to Understand and be your authentic self, no one can relate to a fake person. Be your true self and your audience will see through you. Have a strong online presence, be active on social media and interact with your target audience and answer questions and establish yourself as an expert with small steps.
How To Build Your Brand Through Outreach and Exposure
There are many ways you can build your brand and reach more people that fall in your particular niche. By doing so, you get yourself in front of other people’s audience and they get to know you more. One of the most popular ways is to guest blog, Find influential business owners or bloggers from your niche and guest post on their blog and make sure you get a link back to your website. Also, build relationships with other business owners that lead to other opportunities like joint webinars, joint services etc.
Be Yourself Because Everyone Else Is Taken
I love this quote that goes this way “Be yourself cause everyone else is taken!” When I read this quote for the first time, it cracked me up! This is so true, as a teenager, I use to imitate everyone that I fancied, now when I look back at myself, I laugh out loud, what was I thinking? Now that I developed my own personality, I don’t want to be anyone else. You too are unique and are made a certain way and you are the best person who can be you. Trust me, your audience loves to see the real you, this helps build trust and credibility. This is why snapchat became popular, people loved to see what celebs did in real life and how they look without makeup, what they eat etc.When you stand out in a crowd, you get recognised. When everyone is doing the same thing, you do the same thing in a different way and the best way to do it is by adding in your story. No one can imitate or steal your story!
In conclusion, your personal brand is just an extension of you, who you are and what you do. It is what you present to your readers, clients and customers. If you have a strong and consistent personal brand, your audience will see your business like a real business and know that there are humans behind it. This leads to you winning their trust and attention. Stick to simple things when you just begin building your brand, make it memorable and set high standards.
Now it’s your turn! How are you planning to build your personal brand? What are the different ways you want to implement in order to start building your personal brand? Let us know in the comments!