Are customers click away from your website? Here's why
I have recently come across more than 5 websites that were DIY’d by the website owner and it was obvious that she did it herself or just gave it to an amateur developer.Do you have a website?
Have you DIY’d it yourself?
Are you planning to DIY it?
Whatever it is. Keep these small but super important pointers in mind and you are on your way to building a website that is professional looking and is appealing to your audience.
NOT TESTING BEFORE PUBLISHING
I see this a lot in new business owners and bloggers when you create a page that you desire and want to put it up for the world to see, you’ve got to test it.
Preview the page and test out all the features that page has to offer.
If it is an opt-in form on the page, test it out. If there is a checkout option on that page, test it out by taking some help from a friend.
There is no point after you’ve put that page up for your audience and they cannot take any actions.
This is also called as keyword stuffing.
This is one common mistake I see in new business owners and bloggers.
Once you’ve learned that keywords are the jam and they can be used to rank your page in google and put you in front of more people.
This is where everybody thinks that the should up as many words as possible and a wide range of people would come into your website and you would get crazy traffic to your site.
I know it is tempting to stuff your website with keywords.
But, that’s wrong.
It is actually the opposite that happens.
After google search bugs crawl your website and see all these keywords and think that you are spam and ranks you low.
Maybe that is why you are not getting traffic at all to your website.
Go back to your website/blog posts and remove most if the keywords and just stick to two or three.
Trust me, you will see better results.
SOCIAL MEDIA BUTTONS
Social media is a super important part for small business owners. This is what makes you look more human.
This is one of the best ways to know your audience and Interact with them.
I encourage you to tell your audience to share your blog posts and social media posts.
Have share buttons at the beginning and end of your blog posts and in the middle as well.
GRAMMAR AND SPELLING MISTAKES
I know we’ve all been here.
Where you’ve gone back to an old blog post and realized that you make so many grammatical mistakes and edit it once more and publish it.
Raise your hand if you're one of them.
I am raising both my hands.
I sure am one of those people.
Errors on a website is a turn off to many. Including most of your customers and clients.
It just screams unprofessionalism and lack of expertise.
Just take some time to email a few friends and ask hem to proofread and critique your website, so that you can avoid this terrible mistake.
I don't know who uses flash anymore.
But, I just came across a small business website yesterday and I saw all these flash images and I thought to myself, this won't last.
I urge you to avoid flash at all costs. Especially on landing pages and splash pages.
It is a disaster in the making.
The reason I am telling you to avoid it is, it makes your website loading time so much longer than needed.
Just image your customer read an amazing blog post by you and wants to check out your website.
They click in and it takes forever to load.
What do they do?
Just think how many people have done that? This raises your bounce rate and now will know why!
Talking about images and load time, make sure you have good images on your website.
Use these image and make your website look professional.
Make sure you use high-resolution pics that are small in size if you know what I mean.
Do not have a 6MB photo on your homepage. Have a 1 MB high-resolution picture instead.
Let me share with you some astonishing stats.
Did you know?
60% of internet access is occurring on mobile devices.
34% of smartphone users go online mostly using their phones, rather than a desktop or laptop computer.
Did you also know?
“as of April 21st, 2015… Google began rewarding sites that were built responsively for multi-device support”
The sad part?
The percentage of small businesses who don’t have their website optimized for mobile is 91%.
My jaw just dropped when I read the last stat!
Do you have a website that is not mobile-friendly?
I urge you to immediately make the change and make your website mobile friendly!
Last but not the least.
Have a proper navigation system for your website.
Have everything on your main menu.
An additional tip that I give all my clients has a start here page instead of an about page.
You can introduce yourself there and tell them everything that they need to know.
One of my most visited pages is my start here page, so I just made it my home page.
Also, have breadcrumbs on your blog post pages, for easy navigation and letting them know where they are on your website.
These are the two things that you can do immediately so go ahead and go it.
As I conclude, I urge all the new business owners to logically think when you making your own website.
I am planning to offer a brand/website audit sessions for new business owners who new to the online business world. Let me know if you are interested in it by clicking this here.