5 Super Important Lessons for New Business Owners
Congrats new business owner for starting your new business!!! Now that you have started or even planning to start it. There are a few very important things I want you to keep in mind from the 100 other things that are already running in there. Starting a business is a bold and a very courageous step that you have taken, not everyone does this. This means you are a risk-taker and a go-getter! I personally have a deep sense of respect for you. Now that you have figured out what you want to do, I advise you to take baby steps every day and do not feel overwhelmed. If you have a big task, break it into smaller tasks and try to always move forward. There was a time when I felt so overwhelmed and did not do anything for weeks. Now I wish, I at least did something to keep me moving. These lessons in this post are out of experience from what’ve I’ve learned through trial and error during the first year of running my business.
Let’s jump into it.
If you do not have a blog for your business, I suggest that you start it right away. At first, this might seem to be a big hassle but trust me, it is worth it to have a blog for your business. I have a blog post on why every business owner should have a blog and the amazing effects it has on your business. Click here to read it! Blogging is a great way to get traffic to your website, increase your visibility, increases your search engine ranking and more importantly established you as an expert in your niche.
Write blog posts related to your business. Show your audience how you do what you do, show them the behind the scenes of your business life, write about your products and services and much more. I suggest that you stick to business related topics and add a little of your personal life as long as it gets the point across.
If you don't know what topics to blog, I’ve written a whole blog post on how to get more traffic to your website by writing certain blog posts and 24 things to do as soon as you publish your blog post.
TWO: EMAIL LIST
Not building an email list is one of the biggest mistakes I’ve made as a new online business owner. I’ve allowed people to leave my business website without any call to action and leading them to the next step. It is so important to start collecting emails and constantly being in touch with your email list. Send them valuable and interesting advice, tips and how-tos. Share your business life with them and let them know that you are always there for them.
Your email list is super important when you have to launch something to your audience. You will have direct access to them and they are most likely to check their emails than social media posts that are usually not in your control.
As a newbie, I suggest that you start off with MailChimp as it allows you to have free usage up to 2000 email subscribers. By the time you hit 500-700, I suggest that you start creating a small product and sell to your email list. After you earn from it, slowly shift from that to other email marketing platforms, my favorite one is Convertkit.
THREE: MONEY INVESTMENT
There are a few mistakes that business owners make and I have seen that a lot in many of my clients as well. Here I am going to address 4 major mistakes a new business owner can make while starting their business.
Research well: Do a thorough research before you start your online business. One of the best ways you can do this by going on google keyword planner and seeing if people are searching for the products and services you are selling. If there is a demand in the market, then you can go ahead and create that product/service and the website.
Spending too much money on your branding and website design: It is important that you spend as minimum as possible on your website and branding as possible. You will find a lot of designers (including me) sell pre-made logos and website themes. I also give away free stock photos so that you can build your brand and business with professionally shot pictures. Since you are a new business owner and do not have a lot of money to shell out; I suggest that you stick to buying ready-made design until you have enough money and can invest in proper brand identity and website development.
If you have a budget for your online business, I suggest that you spend most of that budget on our marketing instead of branding and website design. But for now, just remember to put your money in places where it matters the most.
Marketing strategy: I know there are a lot of marketing tips and techniques floating around on the internet, I recommend you not to implement them blindly into your business. Study them and know how it can help you grow your business and most importantly, always measure your results. I can’t stress enough on measuring your results to ensure that you know what is working effectively and what is not working.
FOUR: ONLINE NETWORKING
I seriously wish someone told me how important networking was as a new business owner. There are several ways to network and here a few of effective ways to do that.
Facebook Groups: Facebook groups are a game changer for many, including me. I do not go there with a mindset of find clients. I just participate in them to make real connections, help out a bunch of newbies and of course make friends.
Twitter Chats: Twitter chats are a great way to find like-minded people, particularly from a well narrowed down niche like yours. I saw a growth in my twitter following every time I got out of a chat. This is a really nice way to get people to like you and get to know your business.
In-person networking events: I’ve only done two in-person networking events. Make sure you have a ton of business cards handy and make sure you talk to a lot of other biz owners as well. Face-to-face conversations are a great way to get to know the other person.
FIVE: BRANDING AND CONSISTENCY
I put this point in the end because this is very important and many new business owners tend to just put it on the back burner and do not realize how important this is. Having proper branding for your website and social media accounts is a game changer. It shows that you are a professional and your clients and customers can trust you! But saying this, I am not suggesting that you hire an expensive branding designer and revamp your brand. All I suggest you do is, Have a consistent color palette that runs across all your online platforms (website, photographs and social media platforms), have the same font being repeated everywhere and also consistent tone and personality throughout your online presence.
I’ve shared all this with you not to overwhelm you but I truly want you to have a successful first year. If you have any questions at all, please do not hesitate to shoot me an email. I am passionate about working with new business owners like you and adding a ton of value into your life with the right strategies and tactics.
Now it’s your turn! Tell us what lessons have you learned as a new business owner when you first started out. Comment and let us all learn from them.